Using Salesforce to solve critical Business Challenges

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There are plenty of amazing things you can do with Salesforce, but you can get the big picture from this chapter. We focus here on the most common business challenges that we hear from sales, marketing, and support executives-and how Salesforce can overcome them. Understanding you customer’s customer: How can you sell to and retain customers if you don’t understand their needs, key contacts, and what account activities and transactions have taken place? Can you serve your customers well if you’re not familiar with how you products and services help improve your customer&rsqu

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