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So, a client gets an email offering a great deal on “Einstein for Sales” in which they state “Your sales team can generate personalised emails to send to contacts and leads, easily summarise calls, and gain valuable insights”.

So, I am trying to find out what features they are actually getting for this quoted pricing, so I can determine what I’d have to set up. Wow, this is hard. There is so much differing information.

Let’s start with: this is not “Sales Cloud Einstein” which is different (or is it?), it seems to be the previously known as “Einstein GPT for Sales”.

Sales Pricing

US Add-Ons Pricing Document

Einstein for Sales $75/user/month* Boost sales productivity with generative and predictive AI

• Note the Australian Add Ons Document does not even mention Einstein for Sales, it only mentions Sales Cloud Einstein

Australian Sales Page

“Sell faster with generative and predictive AI, including Einstein Copilot.”

In really really tiny print “Einstein for Sales: Limited credits included. Additional credits available for purchase”

What Features are Included

Einstein Cheat Sheet

Wow, finally some answers, but are they? This document says Einstein for Sales includes:

• Einstein Copilot

• Einstein Copilot Sales Actions

• Generative AI

• Prompt Builder

• Einstein Automated Contacts

• Oh wow, some Sales Cloud Einstein Features are apparently included

  • Einstein Lead Scoring

  • Einstein Opportunity Scoring

  • Einstein Forecasting

  • Einstein Activity Metrics (Activity 360)

  • Sales Analytics

• And Premium EAC, which I don’t know what that is

This document completely contradicts Help Document: Einstein Features in Sales Cloud

The “oracle” of all things naming, the Product Terms Directory says the following

“Customer must maintain a Customer Data Cloud base subscription for the duration of the Order Term of the Einstein for Sales subscription.”

But nothing more useful than that. BUT “Sales Cloud Einstein” is not in the list. HOWEVER, Sale Cloud Einstein is on the list previously and in the same sections that is now “Einstein for Sales”. so is this just a name change as Andrew Russo suggested?

Other Documents trying showing “inclusions”

Einstein Generative AI Features

Get Concise AI-Generated Sales Summaries with Einstein (Beta)

Personalize Sales Emails with Einstein Generative AI for Sales

Create Call Summaries Powered by Einstein

Include Product Info in Sales Emails with Einstein Generative AI

Help Docs: Einstein Generative AI for Sales

“Einstein Generative AI for Sales connects your sales data with the generative capabilities of artificial intelligence (AI) and large language models (LLMs). With Sales Emails, your sales team can generate personalized emails to send to contacts and leads. Your team gets precious time back in their day by getting nearly-there drafts, already contextualized and grounded in your Salesforce data. And because trust is our #1 value, you can rest easy knowing that your data is secure.”

“Available with the Einstein for Sales add-on, which is available for an extra cost in Performance and Unlimited Editions”

This is under the heading Increase Productivity with Sales Cloud Einstein. Sales Cloud Einstein seems to consist of EAC, Einstein Automated Contacts (which is not EAC), and Einstein Generative AI for Sales. Again different than the previous two documents).

• All the other Sales Cloud Einstein features like forecasting, Opportunity Scoring etc are not under that heading, which is weird.

• More credence to “Einstein for Sales” is NOT “Sales Cloud Einstein” Sales Cloud Einstein “Available with Sales Cloud Einstein, which is available in Performance and Unlimited Editions, and for an extra cost in Enterprise Edition.”

• More credence to Automated Contacts not being in “Einstein for Sales” Einstein Automated Contacts says “Available with Sales Cloud Einstein, which is available in Performance and Unlimited Editions, and for an extra cost in Enterprise Edition”. (But why oh why would you want Contacts automatically added to Salesforce?)

• So not Einstein for Sales is NOT available for an add on in EE? First time we have seen this. (I flagged this as a possible error with the docs team).

Summer 24 Release Notes: Einstein for Sales

“Let Einstein draft sales emails from a sales rep’s inbox and include related information with generative AI. Ramp up on accounts and opportunities by visualizing your contacts in a relationship map. Add buyer profile data to your contacts automatically to avoid manual data entry. Sales reps can draft meeting request emails, with possible meeting slots and a link to the sender’s calendar, using Einstein generative AI.”

Draft Personalized Emails with Einstein

Control Whether Users can Enter Their Own Sales Email Prompt Instructions

Improve the Convenience of Setting Up Meeting Requests

Relationship Selling

Some Nitty Gritty Ts & Cs

Einstein Usage

“The use of generative AI capabilities, in either a production or sandbox environment, consumes Einstein Requests and possibly Data Cloud credits.”

“Einstein Requests are available in: Enterprise, Performance, and Unlimited editions with an Einstein for Sales, Einstein for Platform, or Einstein for Service add-on”

“the specific entitlement indicated in the Usage Details table on the Order Form for such Services”

“Use of generative AI features may also consume Data Cloud credits.”

“The API call size factor is calculated by: ● adding the size of the prompt request plus the size of the LLM-generated response, in words ● dividing by 1,500 words, and ● rounding up to the next highest integer”

• Then times that by 10 for the LLM Factor.

• With Einstein generated emails, you have no idea the word count in the prompt if you can’t access Prompt Builder or the logs.

“An API call of the Standard usage type with 3,250 words will consume 30 Einstein Requests.”

Considerations for Einstein Generative AI

“Your prompts are sent to large language model (LLM) servers in the United States, and some latency can occur.”

• Wait, I thought that was the whole point of Hyperforce so it can be done in your own country, but of course Salesforce is just shifting this off to one of the other LLMs so that’s cool it’s their water that we are using and their dinosaurs that we are burning, so it doesn’t matter to us, hey?

Set Up

If I have to set this up, I need to know what is required. WOW, you have to also set up the whole of Data Cloud to have any of the AI features?

Help Docs: Set up Einstein Generative AI

“Before turning on Einstein generative AI features, ensure that Data Cloud is provisioned and set up in your org”.

“ensure that your org meets the prerequisites for any generative AI features you plan to use”

• Contact your AE, yeah, I think we will be going round in circles here.

“By turning on Einstein data collection and storage, you consent to store your Salesforce organization's generative AI activity log and feedback data in Data Cloud. Consent also assumes you’ve reviewed any potential cost implications and assume responsibility for any associated costs”.

• But no way of knowing what the cost is. And there is nothing on the Data Cloud pricing for mentioning AI Activity Log https://help.salesforce.com/s/articleView?id=sf.c360_a_data_usage_types.htm&type=5

• Somewhere else mentions data stream which says “Usage is calculated based on the number of records ingested by data streams with stream processing and the number of records processed by streaming data transforms. Data streams with stream processing include web, mobile, and streaming ingestion API.”

• Again, no way of knowing what that is before turning it on and committing to it. But you get 1 million x for “free”, but how long with that last me and that’s just for Einstein for Sales, what if I actually want to do anything remotely useful with Data Cloud as well?

Help Docs: Set up Einstein Trust Layer

“Available in: Enterprise, Performance, and Unlimited editions with an Einstein for Sales”

“Before you can set up the Einstein Trust Layer, you must enable Einstein Generative AI and configure Data Cloud in your org. Data Cloud is required to ensure that the Einstein Trust Layer functions correctly and protects your data.”

“Data masking is enabled by default. Enable data masking if it’s turned off to allow the Einstein Trust Layer to detect and mask sensitive data”.

• Does that mean we need to pay an extra 10% licence spend for Data Masking on top of the cost of Data Cloud and on top of the cost of Einstein for Sales?

• Maybe not, it says “Available in: Enterprise, Performance, and Unlimited editions with an Einstein for Sales”

“Data Masking isn’t always available in all features. Ask your Salesforce account executive for more details.”

Features

Emails

Draft Personalized Emails with Einstein

“To use Einstein Sales Emails, users need the Einstein Sales Emails permission set. To let reps access the feature in Gmail or Outlook, set up the Gmail or Outlook integration.”
”Choose between pre-made email instructions (1) or enter your own instructions (2) for Einstein and click Draft Email. The pre-made instructions can be default instructions or custom instructions created by your company’s admin.”

• So that would mean you need Prompt Builder, right?

Salesforce Help: Draft a Sales Email with Einstein Generative AI

• Good, consistent with Release Notes

Use Pre-Made Email Instructions to Draft a Sales Email

“You can choose from pre-made email types and custom email types created by an admin”

• This page links to Prompt Builder help page, but has no other information about an admin creating the emails.

Use Einstein Generative AI and Personal Email Instructions to Draft a Sales Email

“To use this feature, ensure that Add Email Prompt Instructions is enabled”

• Nothing about admin modifying the email still, this is just make it more formal or less formal

Control If Users Can Enter Their Own Sales Email Prompt Instructions

“Available with the Einstein for Sales add-on”

Winter 24 Release Notes: Personalise Sales Emails with Prompt Builder (Pilot)

“To use Prompt Builder, you need the Einstein for Sales add-on”

“This feature is not generally available and is being piloted with certain Customers.”

“To use Prompt Builder, admins need the Einstein GPT Prompt Template User permission set. To use Sales Emails, users need the Einstein Sales Emails permission set.”

• Still unsure if this is the same as “Draft Personalized Sales Emails with Einstein” or a different product altogether? Or maybe they just added on a way of modifying basic email prompts without giving you Prompt Builder? I have no idea.

Call Summaries

Help Docs: Call Summaries Powered by Einstein Generative AI

“Available in Enterprise, Performance, and Unlimited Editions with the Einstein for Sales add-on and Einstein Conversation Insights.”

• That says AND, yet it was “sold” to my client as being included, so we will look into it.

“This feature is available to users with the Einstein Sales Call Summaries permission set and access to a voice or video call record”.
(NOTE: My client does not have any voice call recording capability, in Salesforce or anywhere else, but the demo shows video calls, so is that just Salesforce Meetings linked into Zoom, or do you have to have another licence to record video calls?).

Predictive AI

• Well I can’t link to it because I can’t see anything in the help docs to explain what “Predictive AI” that the Sales page tells me I’m getting, is.

• The only mention of Predictive AI is Einstein Prediction Builder, which you can apparently have one active at any time… is that what they mean on the sales document?

Einstein Copilot

“Available in: Enterprise, Performance, and Unlimited Editions with the Einstein for Sales, Einstein for Service, or Einstein Platform add-ons”

• OK, so yes, we do get it?

“Setting up a copilot doesn’t require any special expertise or coding skills. Just enable Einstein Copilot, and your copilot can assist your users with common tasks in Salesforce, such as summarizing records, drafting emails, and finding records.”

“It’s also easy to extend your copilot by using preexisting Salesforce platform functionality. For example, if you have a flow in Salesforce that can make product recommendations, you can add that capability to your copilot as a custom action with a few clicks.”

• Oh so we get the Flow bits too?

• That must mean we get Prompt Builder

• But of course, then the consumption cost of the Copilot Actions must be taken into account.

• Aha, but many of the copiliot Standard Actions don’t cost any money.

“Apex classes, flows, and standard invocable actions don’t require an LLM call to execute, but prompt templates do”

“Some actions are more complex. For example, the Summarize Record copilot action references the Summarize Record standard invocable action. The standard invocable action then calls or dynamically generates one of several prompt templates to create a summary, depending on the type of record to summarize and user access.”

“The number of LLM calls can also depend on user behavior. For example, the Draft or Revise Sales Email copilot action calls different prompt templates to create and revise an email draft. The number of LLM calls depends on the number of revisions the user makes to the email.”

• Look through every page in the Standard Action Reference to see if it will cost any money

Meeting Requests

Release Notes: Draft Meeting Requests

“When a seller asks Einstein to schedule a meeting with a customer, the Send Meeting Request copilot action drafts an email to request for a meeting. The draft contains three possible meeting time slots and a link to the sender’s calendar.”

“Einstein generative AI is available in Lightning Experience. This change applies to Lightning Experience in Enterprise, Performance, and Unlimited editions with the Einstein for Sales add-on.”

Help Docs: Send Meeting Requests Actions

Meeting Follow-Up Email

Requires Einstein Conversation Insights or “If the ECI feature isn’t enabled, this action creates a sales email using a template, without having any information related to the last call.”

• So basically it doesn’t work without ECI.

Close Plan

“Available in: Enterprise, Performance, and Unlimited Editions with the Einstein for Sales add-on”.

“Create Close Plan requires that Einstein Activity Capture (EAC) and Activity 360 are enabled.”

• You don’t get Create a Close Plan Copilot Action because that required Activity 360 which is only part of Sales Engagement or Sales Cloud Einstein. Or do you?

Answer Questions with Knowledge

• Of course you have to have Knowledge enabled and set up to use this one. Enablement is easy, setup and populating knowledge is hard.

Custom Actions

• Not entirely sure what this is but it seems to be… run a flow by typing many words into copilot rather than clicking a button.

Call Explorer (Explore Conversation?)

“Available in Performance and Unlimited Editions with the Einstein for Sales add-on and Einstein Conversation Insights”.

“This feature requires access to video or voice call records”.

• Yep, so no one is going to be using this one if they just have “Einstein for Sales”

• Why is this different than Call Summaries? That it does Sentiment?

• How does this interact with or interfere with Sentiment Analysis as part of Service Cloud Einstein?

Forecast Guidance

“Available in: Enterprise, Performance, and Unlimited Editions with the Einstein for Sales add-on”

“The user using this Copilot action can view forecast guidance information only for users they have access to in their forecast hierarchy”

• Not to be confused with Forecasting as part of Sales Cloud Einstein

• So only valid if you have Forecasting set up and working, and again, just tells you what you want to know by typing a long sentence rather than clicking on the Forecasting button.

Prompt Builder

• Is it in or is it out? I have jumped through yes and no 10 times whilst preparing this document.

• Cheatsheet says yes.

“Available in: Enterprise, Performance, and Unlimited Editions with the Einstein for Sales, Einstein for Platform, or Einstein for Service add-on”

• And we have a YES! As I guessed, it needs to be to make it all work.

Sales Cloud Einstein Features

just for the sake of it, since the Cheat Sheet says some Sales Cloud Einstein features are included in Einstein for Sales, I’m going to briefly dive in.

• Note: Einstein Conversation Insights is definitely not included… so no Call Summaries for you.

Einstein Lead Scoring

“Available with Sales Cloud Einstein, which is available for an extra cost in: Enterprise, Performance, and Unlimited Editions”.

• Inconsistent between the cheat sheet and documentation.

Einstein Opportunity Scoring

“Available with Sales Cloud Einstein, which is available in Performance and Unlimited Editions, and for an extra cost in Enterprise Edition”

• Inconsistent between the cheat sheet and documentation.

Premium EAC

“Available with Sales Cloud Einstein, which is available in Performance and Unlimited Editions, and available for an extra cost in Enterprise Edition”

Premium Edition

• Inconsistent between the cheat sheet and documentation.

• Says it includes Inbox Mobile which is no longer a thing.

• It says Premium is available with Inbox, and Inbox is now part of EE, so is it now for everyone?

  • eg it says the Analytics Studio is part of Premium and I know I have used it and then I know I tried to find it in an org recently and couldn’t. I need to look into this further.

• Einstein Email Insights is included, which is useful, unless you have languages other than English.

• Activity 360 reporting, is that different than Activity 360?

Einstein Automated Contacts

“Available with Sales Cloud Einstein, which is available in Performance and Unlimited Editions, and for an extra cost in Enterprise Edition”.

• Inconsistent between the cheat sheet and documentation.

Einstein Recommended Connections

“Available with Sales Cloud Einstein, which is available for an extra cost in: Enterprise, Performance, and Unlimited Editions”

• Inconsistent between the cheat sheet and documentation.

Einstein Forecasting

“Available with Sales Cloud Einstein, which is available in Performance and Unlimited Editions, and for an extra cost in Enterprise Edition”

• Inconsistent between the cheat sheet and documentation.

Einstein Email Insights

“Available with Einstein Activity Capture Standard, which is available in Sales Cloud in Starter, Professional, Enterprise, Performance, and Unlimited Editions”

• So, already included then

Einstein Activity Metrics (Activity 360)

“Available with Sales Cloud Einstein, which is available in Performance and Unlimited Editions, and for an extra cost in Enterprise Edition”

“Some Activity Metrics fields are available to Sales Engagement users without Einstein Activity Capture”

• Which level of Sales Engagement is this, the hobbled one now included in EE, or the one with the Journey Builder that actually works?

• I have seen Activity Metrics, so yeah, I think it is available in EE.

• ACTIVITY METRICS ARE NOT ACTIVITY 360! And now I am confused about if they are included in EE or not.

Sales Analytics

“Available with CRM Analytics, which is available for an extra cost in Enterprise, Performance, and Unlimited Editions. Also available in Developer Edition”

• I do not know why they are saying that a CRMA feature is included in “Einstein for Sales”

Summary

Well, I now know that E4S does include Copilot, Prompt Builder and basically everything we did in the 2 hour overview session (which I found very limited value to).

However, I also found that there is great disconnect between the sales documentation and the help documentation, and I still don’t have the answers I need to answer the simple question of “is this worth it for us to install” and “how long will it take to set it all up”.

But I have way more questions around “Do I really need Data Cloud”, “Will using my Data Cloud Credits with LLMs restrict my ability to use Data Cloud with anything else”, “How much does this actually cost, including consumption pricing”, “What consumption is included?”.

Without that I can not provide a coherent answer to my client.