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A talk for the Admin Theatre at Sydney World Tour March 2017

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When embarking on the journey of transforming your business by using Salesforce you will need to customise Salesforce to work for you. There aren't that many businesses out there that are all about selling Widgets to B2B customers using a model sales process, and it's not like Salesforce is just about CRM and sales anyway - it's to run your whole business (almost).