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  • Always create indicators of contacts with low or bad data. 
  • Here's a Data Quality Score I set up earlier. This was based on a Blog Post from Salesforce, I think. 
IF( LEN( Phone) = 0, 0,10) + IF( LEN( MobilePhone ) = 0, 0,10) + IF( LEN( Email) = 0, 0,20) + IF( LEN(MailingStreet) = 0, 0,20) + IF( LEN(Title) = 0, 0,20) + IF( ISPICKVAL(Salutation,""), 0,20)
  • Here's a formula to add

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  • it to your

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  • indicators (see below) 
IF( DataQualityScore__c <= 20,IMAGE("https://login.salesforce.com/logos/Custom/Flag_Red/logo.png","Not enough Contact info",60,60),"")Here's a formula to add the data quality score to your Indicators (see below)
  • Decide if they the Contacts should be deleted if the Data Quality Score is too low

Why does your Data Exist?

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  • Set Up One Contact to Many Accounts
  • Decide how you deal with Former staff - especially if they have left but are releated related to Open Opps or long running Contracts. 
    • Put an X in front of their Last Name
    • Or put [LEFT] or similar indicator in front of their Last Name
  • One person may have multiple Titles at the same company - eg Director, Partner. 

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