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  • Always create indicators of contacts with low or bad data. 
  • Here's a Data Quality Score I set up earlier. This was based on a Blog Post from Salesforce, I think. 


IF( LEN( Phone) = 0, 0,10) + IF( LEN( MobilePhone ) = 0, 0,10) + IF( LEN( Email) = 0, 0,20) + IF( LEN(MailingStreet) = 0, 0,20) + IF( LEN(Title) = 0, 0,20) + IF( ISPICKVAL(Salutation,""), 0,20)

Here's a formula to add the data quality score to your Indicators (see below)

IF( DataQualityScore__c <= 20,IMAGE("https://login.salesforce.com/logos/Custom/Flag_Red/logo.png","Not enough Contact info",60,60),"")


  • Decide if they should be deleted. 

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