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There is a new feature now to post the Alert to a Chatter Group, which is great for spreading the news to non-salesforce users in the organisation.
On install ensure you select ‘Grant access to all users’
https://appexchange.salesforce.com/servlet/servlet.FileDownload?file=00P3000000HTDo3EAH
Group Alerts for Chatter does custom alerts for Chatter Groups, so can do the Group alerts part of this app, but not the bell ringing. So, it's much of a muchness - if you just want Opportunities, use Ring My Bell, but if you want other alerts in the group then use Group Alerts.